Business Courses
Introduction to the basic principles of business. Surveys the stock market, economics,
principles of capitalism, global business, ethics, social responsibility, small business,
management, organization theory, labor relations, marketing, and finance. Emphasis
placed on current events, using Web resources, and activities related to business
and economics. Prerequisites: none, but ENGL& 101 (or current enrollment) preferred.
An in-depth view of the many ethical dilemmas encountered in today's organizational
environment. A case-study approach is used to gain an understanding of the complex
forces that shape the morals and values which are used in ethical decision-making.
Leadership development and training emphasizing leadership theory, team building,
and practical application through simulations. Additionally, students will understand
their individual leadership style strengths and weaknesses.
Introduction to legal institutions, processes, and legal reasoning. Topics include
the law of contracts, torts, agency, sales, negotiable instruments, real property,
personal property, business organizations, employment, government regulation, and
ethics. Emphasis on legal reasoning, legal theory, and practical applications of legal
issues as they relate to business. (Students may not get credit for both BUS 204 and
BUS& 201).
Introduction to the elements of successful entrepreneurship, business opportunity
identification and assessment, economic development strategies, and development of
an effective business plan.
Study of management theory and concepts to provide students with practical tools for
planning, leading, organizing, staffing and controlling within a dynamic organizational
environment. Decision-making techniques for developing competitive advantages based
on cost, quality, innovation and speed are emphasized. Students will develop a comprehensive,
industry-specific management project.
Problems and practices relating to the marketing exchange process. Emphasis on planning
marketing strategies for product, price, promotion and distribution issues. Gain understanding
of Integrated Marketing Communications systems approach, how to apply IMC concepts
to both profit and nonprofit organizations. Develop a comprehensive, industry-specific
marketing plan.
A study of the highly competitive, rapidly changing retail business environment. Topics
include product and services retailing, store management, e-tailing, consumer decision-making,
growth, planning the strategic profit model and globalization issues. Retail management
concepts are taught within a conceptual, theoretical, practical and strategic framework.
Human resource management is concerned with managing people effectively in the workplace.
Using theoretical and practical approaches, it examines the human resource manager's
role and the role of all managers. Topics include philosophy, policies, organization,
job design, employee selection, compensation/benefits, development, appraisal, promotion,
discipline, termination and federal statutes.
Major focus is developing a business plan for a new or existing business, including
market analyses and financial forecasts. Additional topics are human resource management,
forms of ownership, operational planning, and establishing and maintaining competitive
advantages. Formerly BUSA 245.
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Designed to provide on-the-job practical field experience. One credit for each five hours of work experience per week. Variable credit class. Prerequisites: instructor's permission.
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